Jaguar Sales Events
While working at Ansira, I became the lead Associate Creative Director for the Jaguar USA account. I was responsible for managing creative teams of copywriters and designers to produce engaging direct mail collateral that Jaguar USA could make available for its dealers to order prior to sales events. Below is a sampling of some the creative and copywriting that I art directed and designed for these events.
Unwrap a Jaguar
Sales Event
Jaguar USA requested that a direct mail campaign be created for its dealerships to send to their customers announcing the “Unwrap a Jaguar” Winter Sales Event. I created three versions of the mailers each highlighting a specific vehicle model (XF, XJ or F-Type) based on the targeted customer’s perceived interest. Additionally, the mailer also touched on a couple other select models which were a sales push during the holiday season. Creative was developed to capture the moody and alluring feel of the brand while giving a gentle nod to the winter season. With the help of my copywriter, we developed engaging headlines and interior copy for the campaign that both touted the vehicles key features and captured the holiday tone.
