X Games: Subaru eXperience

Subaru hosted a pre-race event outside of the Global RallyCross X Games in Austin, TX which targeted Subaru drivers who were attending that day. Participants were able to meet a Rally Team USA America Champion, enter to win two VIP passes to RallyCross and enjoy other Subaru-branded activities throughout the day. An email invitation was created announcing the day’s activities and allowed people to RSVP online ahead of time. Retractable banners, large outdoor signs and wing blades were designed to brand the event for ‘Subaru eXperience’ and mark designated activity areas. I coordinated all logo development and copy writing and designed all collateral for the event including email invitations, signage, banners, and wing blade signs.