Snow Bowl is a restaurant and bowling alley in Steamboat Springs, Colorado that was completely renovated in 2018. With the much anticipated grand re-opening came a need for a complete rebrand. The immediate goal was to convince Steamboat that this was essentially a Cinderella story — the once dive-y bowling establishment with sub-par bar food had been transformed into a Steamboat destination with delicious, craft food and beautifully renovated bowling lanes. To get the word out, we made a huge push through local print advertisements, social media and also a grassroots approach by working with local hotels and tourism companies to spread the word. The main message was that Snow Bowl was on the map for not only bowling — but great craft food and cocktails! It’s a family destination, a destination for friends, for happy hour and for fun for everyone. We created everything from van wraps to promo cards to event posters — and everything in between.