Mercedes-Benz Wholesale Parts

Mercedes-Benz launched a new wholesale parts program and wanted to communicate the changes to all of their dealers. Before the actual kit was sent out, a teaser piece was designed—a custom box lined with a running board-patterned material and filled with silver foil-wrapped chocolates in the shape of nuts and bolts. The package announced that exciting changes were coming soon and program details were on their way. Weeks later, the full kit was sent which included a binder, program brochure and starter packets for sales associates. All items were housed in a custom printed binder box to match the original teaser piece.