A printed tool kit was developed for Land Rover retailers which organized invitation options that could be ordered in preparation for customer events. Multiple layouts were created so as to accommodate varying retailer budget constraints: a two-sided postcard, a standard folded direct mail piece and a premium invitation with a custom card insert. The premium invitation had a vehicle reveal window, and was a unique folded piece which collapsed onto itself to hold the insert in place. Design and invitation wording suggestions for all invitations were provided to retailers in an invitation swatch book. All of these pieces were contained in an outer portfolio which organized this information for the retailers.