Elevation Organic Ketchup, a local product born and created in Denver, Colorado, needed a complete brand identity campaign including logo, package design, and print/promotional materials that would speak to the spirit of the brand and its consumers. A logo was developed that visually alluded to Denver’s mountain region and 5,280 ft. elevation. In the original design during the company's launch, kraft-colored paper labels were printed to denote the hand-made nature of this unique ketchup. As time went on and production and efficiency needed to increase, the main product line moved to 1 color silkscreen printed directly onto the glass bottles which saved time with labeling. Eventually, squeeze bottles were created for restaurant use as well as mini bottles. A secondary logo was developed for apparel use and embroidered onto patches giving the original ketchup branding a cooler, more hip feel for use on beanies, hats and backpacks. I provide all creative direction for the Elevation Organic Ketchup brand and create all of the printed sales sheets, signage, retractable banners, etc. that are needed in promoting the company.