Biker Jim started selling gourmet wild game hot dogs in a food cart on 16th street mall in Denver in 2005. With the success of this cart and his delicious dogs, he expanded the cart to a brick and mortar restaurant in downtown Denver and Highlands Ranch. People kept asking him if he sold these dogs in retail stores—and so began our project of designing packaging which portrayed his unique biker image. Bold colors and distressed type compliment his edgy, illustrated Biker Jim’s logo. Due to other circumstances, this project never went to print. However, it was just too fun of a project not to share.